One of your responsibilities as the leader of your business is to reduce friction.
By reducing friction you make it easier for your team to be more productive. By reducing friction you make it easier for patients to get what they want. By reducing friction you optimize the performance of your practice.
Look for ways to reduce the friction when new patients try to find you on the Internet. Find ways to reduce the friction of your new patient procedures. Reduce friction by listening more and speaking less. Implement ways to reduce friction by setting up multiple appointments. Eliminate friction by being an example of unwavering discipline and attention to detail.
Reduce friction and you can more easily accelerate. Reduce friction so you can have more fun. Reduce friction and you can do more with less effort. Reduce friction so you can focus on what really matters: those you serve.