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Chiropractic Blog

Monday Morning Motivation | Being Proficient

#1 of 13 ways of being that patients find attractive is being proficient.Patients measure proficiency differently than you do. If they have been to other chiropractors before seeing you, they can certainly compare your adjustments and tableside manner with their previous chiropractor. In other words, patients measure proficiency subjectively rather than objectively.When it comes to [...]

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Monday Morning Motivation | The Wrong Kind of Busy

Busy seems to come in two varieties. Too busy and not busy enough. Being too busy is often a sign that we are actively shielding ourselves from facing something. So, we go into busy mode and preoccupy ourselves so we can avoid the pain of looking. Any variety of digital devices will serve this purpose, whether [...]

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Monday Morning Motivation | How to Delight Patients

I hope you've eaten at a restaurant that has delivered great food, but also extraordinary service. It's a convenient example for comparing your ability to deliver extraordinary service to patients.Study the wait staff at an upscale restaurant and you'll rarely find procedures being explained during the heat of battle. Long before the first dinner guest [...]

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Why You Need a Marketing Mindset

Google has changed everything. Even your practice.No longer can you blanket the area around your practice with mailers, postcards and penny saver ads to make the phone ring. Instead, when a prospective new patient feels like they need a chiropractor they fire up Google, entering the word “chiropractor.” Sometimes they modify it with the name [...]

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Monday Morning Motivation | Seeding Your Carpet

This will require some seeds, perhaps navy beans or black beans. Choose a seed that will contrast nicely with your carpet and large enough to easily clean up."So," as you check a patient's leg length or palpate their spine, "Tell me, what causes disease--like a cold or the flu? What causes that?""Well, germs of course," [...]

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Monday Morning Motivation | Your Headrest Paper

The germ theory cause of disease is a big deal for patients. Imagining that all it takes is a carefully worded script to prompt patients to jettison this unhelpful belief borders on hallucination. Try this.The patient asks, "Is that clean headrest paper?""What do you mean by clean?" you ask."Has someone else's face already touched the [...]

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Monday Morning Motivation | Little Germ. Big Fear.

While many chiropractors believe that subluxations or pain or symptomatic relief are the access points to deeply connect with and influence patients, it's actually something far simpler and easily overlooked: germs. Germs trump subluxations. Ignore a patient's germ theory of disease causation and a stable practice of lifetime patients will likely elude you. The germ theory meme [...]

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Monday Morning Motivation | Positive Not Negative

What do you want?Are you looking for fame? Fortune? Significance? Appreciation? Meaning? Understanding? Legacy? Something else? These and more are available once you decide what it is you want.Unfortunately, most of us can better describe what we don't want. Of course, that's the rub. As we give more thought and energy to what we don't [...]

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Monday Morning Motivation | 100% Patient Compliance

There's a new nutraceutical, which when ingested by a patient, produces 100% follow through. Recommend weekly lifetime care and every patient complies. Recommend bringing in their spouse and children to get checked, and every patient does so--promptly. With appreciation.Interested?I would wager that would be interesting for about a week or two. And then become boring. [...]

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Monday Morning Motivation | Leave Them Wanting More

With minimal provocation, chiropractors will explain some nuance of joint function, muscle physiology or X-ray artifact. Rest assured that most patients are rarely interested in as much detail as you find fascinating.Watch for the patient "head fake."This is a condition in which patients make brief eye contact, followed by a slight up and down head [...]

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