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Chiropractic Blog

Monday Morning Motivation | This Changes Everything

Blame Google. By "organizing the world's information" they've changed everything. Particularly how new patients find you and how they learn about chiropractic.Interrupting prospective new patients with direct mail, radio commercials and newspaper ads is no longer effective as it once was. If someone wants or needs the services of a chiropractor they simply fire up [...]

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Monday Morning Motivation | Some 'Splainin' To Do

Why do patients hire you?They're not appointing you as their parent or conscience or nanny. They've selected you for a purpose. Theirs. And while you may have a different purpose, it's helpful to know theirs.Ultimately, this is about managing patient expectations. Because if they have an outcome from consulting you that is different from what [...]

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Monday Morning Motivation | Where Ideas Come From

I was recently asked what circumstances are helpful when generating new ideas. Great question. Over the years I've noticed three conditions that seem to enhance my creativity. Perhaps they will inspire you to reinvent some aspect of your practice or procedure:Determine a problem that needs to be solved. I'm a pragmatist. Every successful Patient Media [...]

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Monday Morning Motivation | Lowering Our Guard

"If I were to reveal who I really am, no one would like me." It's not true. But this common lie produces a range of disempowering behaviors in which we try to fool others, leading them to believe we're something that we're not. Besides being exhausting, this lack of authenticity produces something worse: indecisiveness. Being decisive is essential [...]

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Monday Morning Motivation | The Day the Penny Dropped

Once upon a time someone explained chiropractic to you. The penny dropped and you started getting adjusted. Eventually you were inspired to pursue chiropractic as a career. Since then you've probably spent enormous amounts of energy trying to find the way to recreate that explanation so you could motivate others as you were. This has prompted [...]

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Chiropractic Staff Training: Why You Need a Digital Advocate

Training your chiropractic staff has changed over the years. Back in the day, the role of the front desk assistant was a combination of order taker (“What would be more convenient, morning or afternoon?”) and traffic cop. It’s much more complicated today. Even more so since you need a Digital Advocate. Back when financial issues were [...]

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Monday Morning Motivation | Pushing Patients

Are patients enrolled? Or do you have to push?Pushing requires using your finite mental and emotional resources to keep the patient on the straight and narrow. Each visit means monitoring their commitment, soothing their impatience or reselling them on the path forward. Not only is this exhausting, it's a burdensome, thankless task that is rarely [...]

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Monday Morning Motivation | Playing Full Out

Seth Godin, one of my mentors, will often ask his seminar audiences to "...raise your hand as high as you can." After a short pause, he'll say, "Excellent, and now even higher." Most in the audience can push a little higher, even after having raised their hand "as high as you can."Most of us hold [...]

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Monday Morning Motivation | Ass U Me

It's been said that when you “assume” you make an "ass" out of "u" and "me." Making assumptions, especially at your patient precare interview (or any other time), are not only frequently incorrect, they are a lazy man's form of shorthand that minimizes the other person. As in, "I think I already know your story so [...]

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Monday Morning Motivation | The Easy Thing

The right thing and the easy thing are often two different things. The easy thing is to let patients believe your cervical adjustments are treating their headaches. The hard thing is to explain that they don't. The easy thing is to let patients keep their allopathic mindset and to “go along to get along.” The hard thing [...]

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