What do you want?
Are you looking for fame? Fortune? Significance? Appreciation? Meaning? Understanding? Legacy? Something else? These and more are available once you decide what it is you want.
Unfortunately, most of us can better describe what we don't want. Of course, that's the rub. As we give more thought and energy to what we don't want, we get more of it! Worse, our brains don't know what "not having a lack of new patients" is or "not having to sell my recommendations" is.
This week resolve to put (in positive terms) what it is you want on a piece of paper and tape it to your bathroom mirror. Look at it each day and speak it aloud. Keep reminding yourself what it is you want (not what you don't want) and watch what happens.
Think your smartphone is smart? Wait until you harness the power of your mind.
There's a new nutraceutical, which when ingested by a patient, produces 100% follow through. Recommend weekly lifetime care and every patient complies. Recommend bringing in their spouse and children to get checked, and every patient does so--promptly. With appreciation.Interested?I would wager that would be interesting for about a week or two. And then become boring. [...]
With minimal provocation, chiropractors will explain some nuance of joint function, muscle physiology or X-ray artifact. Rest assured that most patients are rarely interested in as much detail as you find fascinating.Watch for the patient "head fake."This is a condition in which patients make brief eye contact, followed by a slight up and down head [...]
Actions speak louder than words. And they're not just louder, they're often more inspirational and even transformational to others when you take courageous action. This is the proverbial third law of thermodynamics. Remember? Things at rest tend to stay at rest unless acted upon by a third party. Not only is that true of billiard balls, [...]
A common theme among chiropractors whose practice growth has stalled or has hit an invisible barrier is that they care too much. Perhaps early on they heard that “patients don’t care how much you know, until they know how much you care.” So they care. And boy, do they ever. This keeps their practice manageably small so they [...]
Blame Google. By "organizing the world's information" they've changed everything. Particularly how new patients find you and how they learn about chiropractic.Interrupting prospective new patients with direct mail, radio commercials and newspaper ads is no longer effective as it once was. If someone wants or needs the services of a chiropractor they simply fire up [...]
Why do patients hire you?They're not appointing you as their parent or conscience or nanny. They've selected you for a purpose. Theirs. And while you may have a different purpose, it's helpful to know theirs.Ultimately, this is about managing patient expectations. Because if they have an outcome from consulting you that is different from what [...]
I was recently asked what circumstances are helpful when generating new ideas. Great question. Over the years I've noticed three conditions that seem to enhance my creativity. Perhaps they will inspire you to reinvent some aspect of your practice or procedure:Determine a problem that needs to be solved. I'm a pragmatist. Every successful Patient Media [...]
"If I were to reveal who I really am, no one would like me." It's not true. But this common lie produces a range of disempowering behaviors in which we try to fool others, leading them to believe we're something that we're not. Besides being exhausting, this lack of authenticity produces something worse: indecisiveness. Being decisive is essential [...]
Once upon a time someone explained chiropractic to you. The penny dropped and you started getting adjusted. Eventually you were inspired to pursue chiropractic as a career. Since then you've probably spent enormous amounts of energy trying to find the way to recreate that explanation so you could motivate others as you were. This has prompted [...]