Inscription | Talking
Points |
Vomit |
"What's the word vomit up there for?" "Oh, that's there to remind me. If you go out to dinner tonight and enjoy a great tasting meal, but find yourself vomiting two hours later, are you sick or are you well?" Health is how you function, not how you feel. |
Commercial
jet
Lightning storm
Bathtub
Aspirin
Adjustment | Consider
having patients rate these items by their safety record, giving the safest a "1"
and the most dangerous a "5." A powerful exercise that demonstrates
the safety of chiropractic. (Adjustment=1, Lightning=2, Commercial airline=3,
Bathtub=4, Aspirin=5) |
Soda.
Coffee.
Tea.
Alcohol. | "What
do these all have in common?" (Explain what diuretics and the importance
of proper hydration. Share the formula for computing the average amount of water
a person should consume each day: weight in pounds divided by two equals the number
of ounces of water you should drink. More when it’s hot or dry.) |
| 5%
dead | Isn’t death an
example of really bad health? If being alive allows someone to adapt to
one’s environment, is a partial ability to adapt a stepping stone towards
death? |
300
MPH | Nerve impulses travel
at this speed. |
Average
or normal? | The distinction is telling.
The medical model takes an average and calls it normal, whether it is body temperature,
height, weight or nutritional needs. What is "normal" is unique from
individual to individual, especially if you believe we are each an "experiment
of one." |
Need
milk? | This is a play on the mustache
milk campaign of "Got Milk?" But the better question is, should we be
drinking so much milk. Use this statement to discuss the purpose of cow’s
milk: to quickly grow a calf. Or, the growing problem of trace amounts of hormones
and pesticides in the milk supply, etc. |
Birds = "S"
Humans = "C" |
Naturally, this refers to the shape of the cervical curve. Birds have a greater range of motion and humans. And if humans lose their "C" shaped curve, the range of motion decreases significantly. |
Physical
Emotional
Chemical | Obviously
these are the three causes of subluxations. Most patients can understand how physical
trauma can cause spinal problems, but overlook the other two. Consider asking
patients to name an emotional and chemical cause of subluxations during their
visit. |
The
first symptom | Most patients judge
their health by how they feel. If you’re interested in growing a wellness
practice, this notion may be your greatest barrier. Ask patients if they know
the top causes of death in the country today. Follow up by asking what the first
symptom of these largely lifestyle-induced diseases are. (Death!) So much for
using how you feel as a guide for how healthy you are! |
The
three bears | Everyone’s heard
the story of the Goldilocks and Three Bears. Too hot, too cold and just right.
The body’s self-regulating capacity is extraordinary at making sure everything
is "just right." Drug therapy is a crude attempt to make things "just
right" chemically. The chiropractic approach is to remove interferences to
the nervous system—the master system that makes sure everything is "just
right." |
Less
light | This is from the word subluxation.
Sub = less. Lux = light. Let there be light. And it was good. Less light is bad… |
Why is it called
the germ theory? | The fact
that it is apparently just a theory suggests that there may be other explanations
about the role of germs in disease. Use this foothold to change a patient’s
understanding that "it’s not just the seed, but the soil" that
allows a germ to "germinate." Remind patients you’re not afraid
of their germs, "So don’t be calling up saying you can’t come in
because you don’t want us to ‘catch’ what you have!" |
Muscle spasm:
Cause or effect? | Just a thought-provoking
question to pose to your patients this week. Find out what your patients believe.
At the root of this belief lies the acceptability of taking muscle relaxers! Help
your patients overcome this propensity when mentioned by their friends outside
your office. |
Banana | Cervical
or lumbar curves of the spine. Take your pick. Link bananas to this concept and
trigger a chiropractic image whenever patients encounter bananas for the rest
of their lives. (Scent your headrest paper with banana flavoring on a cotton ball
this week?) |
Spinal
flossing | The juxtaposition of these
two words should provoke some interesting patient comments. Dentists are quick
to point out to their patients that they should only brush and floss the "teeth
they want to keep." Regular and periodic chiropractic checkups are the equivalent.
Just as there are home care procedures they can conduct to enhance their dental
health, remind patients of the self-care steps they can take to optimize their
"spinal hygiene." |
Mercury
Aluminum
Cow's blood | When you
tell patients that these are some of the ingredients in the vaccines that are
used to assault the immune systems of our children, it should provoke a rethinking
of artificial immunization. In fact, be sure to have a handout or other resources
you can direct interested patients who want to know more. |
290 | This
is the number of people who die each day from adverse reactions to prescription
drugs in the U.S. In fact, during the 5 minutes or so they’re on your adjusting
table, someone died from an adverse drug reaction. (This figure doesn’t include
good old fashion doctor mistakes!) Check out our
poster that makes this statistic visual and includes the NEJM reference for
this statistic. |
Blood
pressure
Pulse
Temperature | With
the focus our culture gives to the qualities of one’s blood, you’d think
the statistics associated with these three things would be the key to good health.
But in fact what most patients overlook is that these blood characteristics are
controlled by the nervous system—the focus of their chiropractic care in
your office. |
Golden
Gate Bridge | It’s the most famous
bridge in the world. What most don’t know is that the reason it’s still
standing is that it is constantly being maintained. From our Wellness
Care brochure, "Exposed to the elements and the stress of 40,000 cars
a day, preserving the Golden Gate Bridge is a full time job. When painting crews
finish at one end, they immediately start over at the other. Staying well requires
constant attention, too." No, the human body isn’t a machine or a static
structure, but it requires constant attention. Regular chiropractic care is just
one of the ways to help preserve good health (function). |
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