I was interviewed this morning by a writer assigned by the ACA to explore the subject of cash practices. I think someone may have tipped off her editor that I had done some seminars about the cash practice in New Jersey and California and created a three-CD program for chiropractors called Converting to Cash.
While I love asking questions, I love being asked questions even more. And there were some good ones! Perhaps one of the most significant was, “What should a practitioner keep in mind before converting their practice to cash?”
Naturally, I talked about the income “dip” that happens temporarily afterwards and the importance of having one’s own financial house in order first. But something else came up that hadn’t come up before.
I observed that besides being able to explain chiropractic principles in a persuasive and compelling way, the practitioner would want to have a firm footing in the Nerve and Lifestyle stories of chiropractic, rather than practicing just the Pain and Bone stories of chiropractic. (I detailed these four stories in a previously published article.) Unless you love stalking new patients, it’s more difficult to make it as a cash practice when your mission is pain relief or correcting spinal curves!
It was a 30-minute interview. It will be interesting to see what, if anything, makes it into the article. If you get their publication, will you let me know when they publish the article?