Do you have the habit of making patients wrong?
Even if justified as "patient education," attempts at correcting patients are often done in ways that make patients feel wrong. Or stupid.
How can you educate patients without making them wrong? Become more agreeable.
Patient: "My husband thinks chiropractors are quacks." You: "I've heard that too." Patient: "Will I have to come for the rest of my life?" You: Of course not. You don't have to do anything you don't want to do. Patient: "I still have some pain." You: "I'm sorry to hear that. Why do you think that is?" Patient: "I won't be able to make it in on Friday." You: "I understand. Let's hope that won't interrupt the progress we're making."
Like trying to create a conversation with a skittish teenager, try to affirm and ask questions while avoiding the inclination to become defensive or impose your will.