This summer I'm sharing a handful of the 3,000 proverbs written or collected by King Solomon. Put his wisdom to work in your practice:
28:20 The man who wants to do right will get a rich reward. But the man who wants to get rich quick will quickly fail.
As third party reimbursement continues its death spiral, it serves to expose the motives of thousands of chiropractors. Some search for other services that they can bill insurance companies for and still get reimbursement. Others get back to the basics. And still others freeze with uncertainty as their fear creates a confusing fight or flight response.
During this time of change it's especially important to remain mindful of these two simple truths: 1) Income is the effect of service, and 2) There is no shortage of new patients.
We've all heard that if something seems to be too good to be true, it probably is. Just glance at the increasingly shrill advertising in chiropractic publications. Is it really about the money? Or is money an effect? Is it really about new patients? Or are new patients an outcome or result of truly serving?
If you're numbers are down, look for ways of being a more generous servant.