A Patient's Point of View

I’m a Seth Godin junkie (Permission Marketing, Purple Cow, Small is the New Big, etc.), so when I heard that he had a new book I immediately bought it sight unseen. The Dip is about a topic that I’ve never seen written about before: when to quit (and when to stick with it). When do you give up on a product, service or business that isn’t going well? What are the signs that indicate the wisdom of persevering through The Dip? How do you create barriers to entry for others?

Seth will remind you that much of our culture is based on quitters. For example, if every member of that gym you belong to showed up, there’d be a line for every treadmill and Stairmaster! The entire workout industry is based on people giving up or not fully using what they bought (timeshare anyone?).

Patients quit too.

In 75 short pages, Seth Godin will reveal the one thing you need to aim for to avoid “Death-in-the-Dip.” Discover why emerging on the other side of the dip is where the action is. Just be sure to avoid Cul de sacs and of course, The Cliff!