The meaning of the word "health" has become corrupted.
You and I know health as optimum physical, mental and social well-being and not merely the absence of disease or infirmity. But patients think it's about feeling good or being symptom-free.
Perhaps a more helpful communication strategy, especially in the stress-filled world of patients is to substitute the concept of ease instead.
Physical ease: Balance, alignment, poise and freedom of movement.
Mental ease: Confidence, harmony, creativity and peace of mind.
Social ease: Comfort around strangers, fearlessness and generosity.
Naturally, a lack of ease is the perfect introduction to dis-ease, the precursor to disease. Help patients understand that subluxation is merely their body's best survival strategy in attempting to accommodate the stress in their life. Since patients understand stress, linking chiropractic care to an improved stress response can better justify on-going chiropractic care.
What if it's actually ease patients want, not health?
(Have these weekly messages delivered to your inbox. Subscribe now!)