What's your creation story?
Virtually every religion has a story to explain how the world was created. Many businesses do as well. Hewlett Packard started in a garage. Dell computers began in a dorm room. Patient Media started in my guest bedroom and the garage was our warehouse.
So it's not surprising that the most frequently-requested slide from my seminars is the Welcome to Our Office paperwork coversheet. It's an example of how you could more deeply connect with new patients by revealing a bit about you and your practice.
Did you have a miraculous experience that prompted you to become a chiropractor? Were you skeptical? Were you originally going to be an MD? What was it that inspired you to snub the conventional to become a chiropractor? When did you receive the affirmation that you had chosen the right career?
Share your creation story. Virtually every patient is craving to hear it.