A Patient's Point of View

If you’ve been to one of my speaking gigs, you know that I’m passionate about language and its precision. So, when I heard Dr. Frank Luntz interviewed by Terry Gross on Fresh Air, I got a copy of his new book, Words That Work. He’s conducted hundreds of focus groups and has worked as a pollster for politicians, ad agencies, corporations and non-profit organizations. I resonate with his unquenchable curiosity and his love for English. The first chapter, The Ten Rules of Effective Language is brilliant, as are the examples he uses to make his points. (Rule 1: Use small words.) He affirms many of the guidelines I follow when writing brochures and our other patient tools. Pick up a copy if you want to improve your reports, lectures and ability to communicate chiropractic.