Last night Marilyn and I were taken to dinner by a close business associate at a restaurant that I drive by practically every day on my way to the office, but had never been.
It was spectactular.
But what struck me throughout our delightful dinner was the couple at the adjacent table. From time to time I couldn’t help but notice that they were eavesdropping in on our conversation!
While I thought their efforts to hear our conversation were hardly hidden, I didn’t think much of it, since I’ve been known to do the same thing.
We finished our meal and were about to leave when the gentleman at the adjacent table caught our eye and asked, “Did you enjoy your dinner?”
What a odd question to ask, I thought to myself. He’s heard us gushing about the meal all evening. Before one of us could articulate our enthusiasm he continued, “My son is the chef.”
A spy!
On the drive home I couldn’t help but see the similarities to the patient focus groups I’ve held for chiropractors. It’s hard to get honest feedback these days. What, with political correctness, thin skins and the fear of knowing the truth, many chiropractors are clueless to the perceptions of their patients. Without it, they continue making the same mistakes and missing opportunities. (You can get some ideas about holding your own focus groups by clicking here.)
That’s one of the reasons I started this blog. To facilitate a dialogue and some healthy feedback. Care to comment?