Patient Media

Dear Bill...

I've learned new techniques, NMT and use NET and AK. They can take more time. Do I get behind and schedule the same, schedule more time and make less income. Keep the same time but charge more. From a patient's view, what sets best with people. Oh, and they're use to getting it all in THE VISIT.

 

My Response:

Great question with no easy answer.

I believe NET recommends that you uncover the most pressing NEC and clear that out on a typical visit, adding maybe three or four minutes to whatever you're currently doing.

Another strategy, the one the two chiropractors I currently see are doing, is to sell chunks of time, in half- and one-hour increments. (This is probably more appropriate for patients seeking wellness care and not symptomatic treatment.)

Both approaches have pros and cons. Especially when you add the fee factor into the equation. I find that when I pay a relatively high hourly fee ($100) I'm anxious to cover as much territory as possible. Other individuals for whom time is a greater concern, just as soon get in and get out as quickly as possible. They tend to be more outcome/event oriented than I who is more interested in the healing process.

Ultimately, you'll want to decide what type of patient you want, what techniques are best suited for those patients needs and whether you want to sell your time or your talent.

Good luck. Hope this helps.

Bill