We want to do a really nice job on a testimonial book for our front office. One of the difficulties with testimonies is asking the right questions so that you receive the information you need to make a good presentation. Any ideas on the “right” questions?

My response:

You are correct! The answers (the testimonials) are only as good as the questions you ask. Here are a few that might be helpful: 

In no more than a couple sentences, describe what it was that prompted you to seek chiropractic care:

What was your greatest concern, fear or skepticism when you considered seeing a chiropractor:

Describe the most pleasant surprise of beginning care in our office:

Tell us the reaction you’ve gotten when you’ve told others about your experience in our office:

The biggest oversight made when collecting testimonials is to neglect to get a photo of the person! We’re visual creatures. Your testimonials will have 10X the power if they are accompanied by a photograph of the person. 

And, naturally, get a release from the patient allowing you to use their words and likeness in your practice promotional efforts. (Even if your intention is nothing more than a reception room scrapbook.) Someday you may want to post on your website. Get permission now.

Bill