My Response:

If you're unwilling to bring the subject up and ask straight out to bring their kids in to get checked, you'll need to create an office environment that does the job for you.

1. Office design. A children's area, toy box and wall graphics can be helpful.

2. Clinical tools. Pediatric adjusting table, an adjusting room reserved for families that is introduced as such during a patient's orientation and initial office tour.

3. Information. Make sure you have brochures, wall charts, lending library materials and other tools that send the signal that you see kids and entire families.

But if you're so passionate, why not be more direct? Most people, who see chiropractic as a treatment for "bad backs" may not pick up on the environmental cues.

When patients observe that they're making progress you could respond, "I'm delighted to hear that. Did you know that the children we see respond even more quickly?" Or ask a question. "You probably have noticed all the materials we have in our office for children. Have you ever wondered why so many parents bring their kids in for chiropractic care?

Bill