Patient Media

Dear Bill...

Do you know if it would violate HIPPA requirements to send Birthday and Thank You cards to our patients?

 

My Response:

If you're asking for legal advice, I can't help you.

Our understanding, based on reliable sources (who teach chiropractors HIPAA compliance) that as long as a specific diagnosis is not included, it's not a problem.

Not acceptable:

"Time to get back in for that low back of yours."

Acceptable:

"How's your golf game going? Time for a checkup?"

Obviously, if a patient says, "Stop sending me those darn reminder cards," discontinue at once!

Bill