What fee presentation have you seen that makes sense from a patients prospective?

My Response:

Offering a year's worth of care at the beginning of a new patient relationship, a popular tactic of the charismatic crowd, is much like talking about kids and marriage on a first date.

After some time, if you are able to help patients see chiropractic care as part of a way of life, and not merely a way to manage an episode of pain, offering care in longer chunks makes sense.

Your approach would be different if you are dealing with a “chiropractic virgin” versus someone for whom it is their third brush with chiropractic.

That said, at the report I'd indicate that... "Most adults, after years of neglect, have a problem that will likely require a lifetime of some type of supportive care. (It's crucial you put the word "lifetime" out there, but softening it with...) "Naturally, I have no idea how your body will respond to our care. Plus, I don't know how active you'll be in doing things between your visits to enhance your recovery. So we're going to take it in 12-visit chunks. At the conclusion of the first 12 visits, you and I will sit down and do some of the same tests we did yesterday and together, develop a plan for the future."

Needless to say, you must have the discipline to actually do a progress examination and the courage to either present another 12 visits or offer a 3-month plan at that stage, etc.

What patients will actually pay is based on many factors. Most outside your control:

The patient's self-esteem
The value they place on their health
Other demands on their time or money
Their perception of the severity of their problem

Factors which you can control include:

Having 100% certainty in your fee scale
Offering a variety of ways patients can pay
Explaining your fees in clear, concise language
Creating a patient-relevant office experience
Not taking it personally when they reject your plan

Bill