The magazette for the report of findings was invented almost 20 years ago, back when Bill was the creative force behind Back Talk Systems. Bill had the idea of a folder to hold a patient’s report of findings documents. Since then, the term "magazette" has become a generic term applied to virtually all chiropractic patient report folders.
Magazette: New Word for a New Product
“Back then, it was a new idea,” remembers Bill Esteb. “It seemed logical to invent a new word that could be used to describe it. What most people don’t realize is the word “magazette” is actually the combination of two words: magazine and gazette. Gazette coming from the Gazette Telegraph, the local Colorado Springs newspaper where my career began.”
Since then, a magazette has come to refer to any one of several different report folders marketed by various patient education supply companies. A magazette usually has these three characteristics:
- Folder with an inside flap for holding report documents
- Die cuts for attaching a business card and/or brochures
- Generic, preprinted information about chiropractic
Magazette: Patient Media Style
The Patient Media magazette is branded as the VIP Report Folder. We’re not sure whether VIP stands for Very Important Person or Very Important Papers. You decide!
Our VIP Report Folder differs from other magazette-like products in several ways:
- Offset fold provides a place to write the patient’s name
- Avoids the complexity of naming the parts of the VSC
- Uses spinal decay instead of subluxation degeneration
“A magazette is about packaging,” continues Esteb. “If you’re going to recommend an expensive course of care, you can’t send them home empty handed. You need to package your findings and give them the documents they need to help persuade their spouse—who these days, you often don’t even get to meet!”
Instead of forcing you to explain adjusting techniques you don’t use, or apologize for the big, complex terms like other magazettes, our VIP Folder is part of a report of findings system that is cutomized by using relevant report inserts as you see fit:
Nerve function Insert
Spinal Decay Insert
10 Ways Insert
How Far Insert
Wellness Wheel Insert
When compared side-by-side, our VIP Folder comes out on top. Choose the magazette that is the most flexible and that professionally packages and organizes your report documents in a way that reassures patients and impresses spouses.
If you use the CLA Subluxation Station, we have a report magazette for your scans.