A Patient's Point of View
The opening volley in the "patient's point of view"
series, this is Mr. Esteb's first idea-packed book. Today
it is required reading at many chiropractic colleges. It covers
everything from shaping a patient's first visit experience
and motivating staff members, to attracting more "ideal"
patients and turning patients into chiropractic "clients."
Includes 43 eye-opening, bite-sized chapters.
Five ways to motivate today's new patient (page 20)
Four ways to make your office more accessible (page 38)
Six things patients expect on their first visit (page 54)
Three reasons patients don't comply (page 114)
Why patients don't refer--and what to do about it (page 171)
Why it takes more than great results (page 199)
A Patient's Point of View
Introduction by Dr. Will Tickel
240 Pages
US $19.95
Not a reader? Bill reads his favorite chapters
from all nine books on Bill's Best.
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