If you resonate with the philosophy and practical, down-to-earth approach Bill brings to Monday Morning Motivation each week and the blog entries on our home page, you’ll love The Seminar.
Captured at a rare, 16-hour live presentation in late 2006, this powerful glimpse into the patient’s point of view has been edited to an intense, fluff-free 8-hour seminar. During this motivational program there will be something that will make you squirm, maybe even blush! All for the purpose of taking your practice to the next level.
The first half establishes the key principles essential for seeing your practice through the eyes of patients.
There are over 25 detailed subjects covered in The Seminar 8-CD set:
Vocabulary—The importance of bringing precision to your language. Defining the terms Bill uses throughout the presentation. This alone is worth the $195!
Chiropractic Simplified—Chiropractic described in 100 words without using the terms adjustment or subluxation. Use it in your patient conversations and see more people "get" chiropractic.
What I Believe—Here are the key distinctions Bill has acquired during the last 25 years working with chiropractors and and conducting patient focus groups with their patients.
Four Types of Relationships—Every doctor/patient relationship has the possibility of going through four increasingly deeper and influential stages. How influential are you? How deep do you go?
Burnout—Take your temperature with this 10-point quiz to find out if you’re cool, charred or crispy. And the action steps to extricate yourself.
Who Are You Showing Up As?—What persona are you projecting when you show up with new patients? The unhealthy pal? The high-confront enforcer? The emotionally draining "fixer"?
Be Do Have—As much as Bill covers specific action steps that you can do, the real key to practice growth is being fully you.
Clarify Your Purpose—Your purpose is not to adjust as many patients as possible. That may help advance your purpose, but it’s not your purpose.
Patient Beliefs—Patients enter with a handful of hidden beliefs that control their behaviors. Discover that you’re actually in the belief-changing business—and how to do it. (Listen to an excerpt below.)
Teach vs. Educate—Teach (which rhymes with preach) is outside-in. Acquire the discipline of asking better questions and employing the Socratic Method.
Creating a Safe Place to Fail—Patients rarely “get” chiropractic on their first exposure to it. Learn the importance of having a “goodbye” procedure that avoids all traces of guilt or shame so you can increase reactivations—the key to having a practice rather than a promotion.
The Road to Recovery—One of the most powerful wall graphics comes alive. Use it to preframe the "decision time" when patients are inclined to drop out of care.
How We Learn—Discover how to embrace the increasing noise created by drug advertising to communicate the chiropractic difference. A counter-intutitive way to deprogram patients.
Office Environment—Get a fresh new look at how your patients see your office. Advance your purpose using the floors, walls and even ceilings of your office.
A Systems Approach—People don’t fail, system do. See how to methodically create a procedure manual. Work on your business, not just in it.
Staff Motivation—The 10 things your support staff will never tell you that dramatically affect commitment, motivation and turnover.
Staff Meetings—How to hold effective team meetings. Sample agenda and procedures to enhance intra-office communications and shared purpose.
The second half is more procedure-based, with specific things to say and do to grow your practice.
Patient Education System Overview—A quick review of our Ultimate Kit that contains the key handouts, report documents, videos and wall graphics.
First Visit Procedures—Patient-centric first visit procedures that improve rapport and lay the foundation for more influential long-term relationships.
Five Uses of Chiropractic—Introduce the five ways patients can use chiropractic care to advance their individual health goals.
Financial Patient Education—Your newest obligation. Increasingly important as the third party reimbursement system disintegrates and taking assignment becomes more work than it's worth.
Second Visit Procedures—Even if merely later the same day, why the two-visit new patient process is so vital for creating long-term relationships.
Report of Findings—The difference between data and information. The “Four Stories” and how to communicate them in a meaningful way to patients.
Business Cards—One of the most important, yet overlooked marketing tools in your arsenal. How to use them to "plant your flag" and attract more ideal patients.
How to Use Brochures—If you stock your brochure rack and wait for patients to help themselves, you’re not getting all the new patients you deserve.
Nurturing Dormant Relationships—They still think of you as their chiropractor. Do you still think of them as your patient? Learn how to increase reactivations.
And much, much more! Follow along by watching the actual PowerPoint program (included) Bill used during his live presentation.
This is one program you and your team will listen to again and again whenever you need a fresh perspective or some high-octane motivation. (Like all our products, buy with complete confidence with our 30-Day Money Back Guarantee. Love it or return it!)
The Seminar
by William D. Esteb
Includes 325-slide PowerPoint
8 Hours
$195
