Being On Purpose

It’s so easy to be nudged off course...

After a couple of years in the trenches, you’re probably practicing a bit differently than the way you dreamed in chiropractic college. And it’s not just the insurance companies and the hassle of running a business!

The biggest mistake? Thinking that adjusting patients is your purpose. Certainly adjusting patients helps fulfill your purpose, advance your purpose, carry out your purpose — but it’s not your purpose.

Being On Purpose is an interactive, one-hour workshop that reacquaints you with your true purpose. Without a clearly articulated purpose statement, you lack the “North Star” necessary for high levels of certainty and decisiveness. Without one, you fall prey to the most common cause of under performing practices: procrastination.

Listen through the entire program. Then, clear some time, get a pad and pencil and follow along, stopping the program and doing the interactive exercises. Allow Bill Esteb to coach you through the entire process, brainstorming all five parts: your what, how, who, why and result of being in practice. Your final “statement of purpose” will be uniquely yours. Click here to see some samples.

If you have a store bought mission statement from a seminar, or you’ve neglected to create an enduring benchmark to guide your practice, you’re missing the “juice” that fuels the busiest practices.

The only way to be on purpose is to know your purpose. Act now. Your patients are waiting, your staff is waiting and your future is waiting…

Being On Purpose
One Hour Mini-Seminar
Indicate CD or audiocassette
US $45 CD/$25 cassette

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