Patient Media

Don't Shoot the Messenger Patient DVD

Bill explains everything so you don't have to.

Converting to Cash is effective because the 5-minute patient DVD breaks the grip of insurance carriers.

The fact is, if you don’t get the consent and support of patients, disengaging from the the tyranny of taking assignment and enjoying the freedom of a cash practice is pure fantasy. Showing patients, Don’t Shoot the Messenger does the heavy lifting for you.

Read the script.

After paying cash for his own care for the last 25 years, Bill Esteb is the perfect advocate to share the heart-to-heart truth about the limited vision of their insurance carrier:

  • What our culture calls health care is really sick care
  • Carriers don’t “get” the true value of chiropractic care
  • Stockholder profits are what motivates their carrier
  • If their policy has chiropractic benefits they can use them
  • When you file their claim it can reduce their coverage
  • Pay cash and get more attention and see faster results
  • Ultimately, it’s about how much patients value their health

Naturally, it takes more to convert to cash than showing a video and shunning assignment!

That’s why we bundle the patient DVD with the Headspace and Implementation CD and the Resources and Support CD. The entire package presents an integrated approach that addresses the entire equation: you and the patient.

There isn't a reimbursement genie. Yearning for the "good old days" is NOT a plan. Converting to Cash, is.

Converting to Cash
by William D. Esteb
One hour Seminar CD, Resource CD, Patient DVD and support materials.
US $195

Add to Cart View Cart Checkout $245 CDN£125$425 AUD

Chiropractors who get Converting to Cash, often get these financial policy items:

Explain the bad with the good
Will they invite a relapse?
Show the limited coverage of their policy.

Good News Bad News brochure

Patch or Fix brochure

Third Party Coverage insert

Buy with complete confidence!