Converting to Cash

The current reimbursement model is eroding. What you do now will make all the difference. Will yours be an orderly transition that brings freedom and predictable cash flow? Or will yours be a crash practice?

Converting to Cash shows you the way.

The three-disk curriculum begins with a one-hour mini-seminar explaining the Seven Conversion Principles essential for having a profitable cash practice in today's practice environment. Get the “headspace,” step-by-step implementation and foundation to make the conversion without putting your practice into shock.

The second CD supplies the resources and support you'll need to methodically implement the recommended procedures. Get the actual text, languaging, policy templates, telephone scripting and background information you need. You'll be supported and encouraged every step of the way.

The third disk is a 5-minute patient DVD featuring Bill Esteb.
	"It used to be, you’d visit a doctor, wave your insurance card, sign a few forms and the bill was pretty much taken care of. But times have changed..."
Don't Shoot the Messenger is a patient-to-patient explanation about the financial realities of receiving care in your office. (This alone is worth the purchase price!) Bill explains everything to your patients—so you don't have to. This has been the missing link in virtually every other so-called "cash" practice program. A cash practice doesn't mean you can't see patients with insurance. Or have to hard sell annual care plans. Or see 500 patients a day. Don't allow these myths to obscure the simple fact that reimbursement will continue to decline. Make the transition on your terms. With the support of your patients. With confidence and certainty. Now!

Converting to Cash
by William D. Esteb
One hour Seminar CD, Resource CD, Patient DVD and support materials.
US $195