Thinking Like a Patient

Fishermen buy lures in the hopes of snagging the 'big one.' Yet, most buy the lures that are appealing to them, not necessarily a fish! Imagine how more effective a fisherman would be if he could consult a fish or two about the lures they prefer!

By using Patient Media, you're using tools that appeal to patients. After all, we're patients!

Here are the many ways you benefit by using communication tools created for patients, by patients:

New patients. We were new patients. We know the fears, anxieties and wrong-headed ideas that new patients bring with them to your office. Patient Media materials anticipate and neutralize these emotional barriers. By being fluent in “patientese,” we help you get new patients (see below) and create a positive and lasting first impression.

Compelling reports. As your single most important patient communication, Patient Media tools help you walk the line between what patients need to know, and what patients want to know. It’s easy to misjudge a patient’s interest. There’s little risk of head nodding and vacant facial expressions when you use Patient Media!

Better compliance. When patients respect chiropractic and appreciate what you do, better follow through is the natural result. Patient Media videos and printed materials drive home the importance of kept appointments, and how each visit builds on the ones before. No preaching. No begging. Just simple language that is direct, yet respectful.

Longer retention. Once you go to a chiropractor, you have to go for the rest of your life. It’s a cliché everyone knows. Patient communications from Patient Media zap this notion at its roots. By explaining the healing process, its relationship to symptoms and the likelihood of a relapse, patients “get” the value of post-symptomatic care.