Chiropractic newsletters mailed to active and inactive patients is a proven way to cultivate reactivations and stimulate referrals. This simple chiropractic marketing overture is seen as professional, credible and frankly, expected.
Outsource your patient news letters to Patient Media.
Before you're seduced by the allure of depending solely on electronic patient newsletters, thinking they can adequately replace printed newsletters, consider the benefits of printed chiropractic patient newsletters mailed directly to your patients.
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1. Printed Chiropractic Newsletters Connect With Patients
Printed newsletters are printed. They’re tangible. You can touch them. They connect in a way that a cold computer screen just can’t and never will. |
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2. Printed Chiropractic Newsletters Get Delivered
Staggering amounts of spam prompt people to change email addresses as often as Madonna changes hair color. By the way, will your electronic newsletter be seen as unwanted spam? |
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3. Printed Chiropractic Newsletters Are Great Reminders
Print a coupon, announce new services or practice personnel. Something from you, filled with useful information, is a classy way to remind patients about your practice, stimulating reactivations and referrals. |
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4. Printed Chiropractic Newsletters Are Readable
Who wants to read anything more than a few headlines on a low-resolution computer screen? Nobody. Especially your more mature patients who make up the bulk of your practice. |
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5. Printed Chiropractic Newsletters Are Accessible
A printed newsletter is portable. You can take it with you to read in the living room. Or on a train. Or in bed. An electronic newsletter tethers you to a computer, one click away from something that could be more interesting. |
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6. Printed Chiropractic Newsletters Reach
Entire Households
Unlike electronic patient newsletters trapped on a computer screen, printed newsletters are easily shared with others. And often are. Isn't that what refrigerator magnets are for? |
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7. Printed Chiropractic Newsletters Work
Ask any chiropractor who’s been around awhile. Newsletters work. Used to be, creating them was a lot of work. But not now. Every 90 days Patient Media will do all the work, but you’ll get all the reactivations and referrals!
Naturally, there’s a place for electronic newsletters. A chiropractic website, plus systematic emails to active and inactive patients are a vital part of the mix. Especially these days. But be careful. Relying totally on electronic patient communications is needlessly risky and overlooks a proven way to reach and motivate patients.
Outsource your newsletters for chiropractic patients to Patient Media. Join with hundreds of other delighted chiropractors and put our 10-year history of researching, writing and personalizing patient-relevant Relief & Wellness News to work for your practice today. |
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