Learn the most common issues Bill has discovered by conducting patient focus groups around the world. And while this isn’t a substitute for conducting your own focus groups, these seven issues have shown up repeatedly. In most offices, there is rarely the occasion for patients to reveal these issues to you.

The result?

Simple, preventable mistakes are made, new patient after new patient. This “ignorance tax” becomes a form of self-sabotage, creating an underperforming practice that never gets out of “second gear.”

In this 42-minute program, Bill explores some of the most common scotomas:

• How patients use surrogates to determine how“good” you are.
• The two things new patients immediately notice at your front desk.
• The four qualities necessary for becoming an effective listener.
• The pros and cons of the four different “chiropractic stories.”
• How the “Law of the Lid” can limit the types of patients you see.
• The danger of showing up as the patient’s health care “coach.”
• The one question that uncovers the effectiveness of your patient education.
• The biggest reason why patients drop out without even a “goodbye.”
• The four reasons “Chiropractic Virgins” fail to embrace chiropractic.

Key quote:

“Ultimately, this is recognizing that you’re not in the spine straightening business or the symptom-relief business. It’s recognizing that the greatest service you can offer patients is acknowledging you’re in the belief-changing business. Your ability to provide a safe place for patients to embrace a new way of thinking and support them as they abandon their old way of seeing their body, is truly the highest calling. Doing so will extend your legacy beyond the relief of the patient’s presenting complaint and lay the groundwork for embracing healthier habits and preventive strategies to optimize their over all health.”

It’s the perfect length for lunch hour listening. Or download to your iPod and listen again and again.

Click to download $29.95 .mp3
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