Idea #1

On a particular office visit, say, the 4th visit, familiarize each patient with the content of the brochure, and then conduct this simple interchange. It's great for equipping patients to be more effective with urging their spouse to try chiropractic.

"This is a life-size human spine. The side view shows the proper spinal curves and the back view shows where the nerves go."

"This is called palpation. I’m just gently pressing with my fingers to feel areas that are stiff, tender or not moving right."

"I’m circling the problem areas that I’ve found. You’ll be able to see the neurological implications of your chiropractic care."

"Take this home and palpate your husband’s spine. Put X’s where it’s tender. Bring it back in and we’ll talk about what it means."

Idea # 2

Stimulate reactivations by enclosing a copy of the brochure with the letter suggested below. Rather than listing the subluxations, some offices circle them on the posterior view of the brochure. Either way, it's a great way to remind patients of the relationships between the spine, nerves and function.

Dear (Inactive Patient),

It's been awhile since we've seen you. Hope you're doing great!

I came across this brochure that unfolds to life-size human spine. We often give copies of it to our active patients, but thought you'd enjoy one too.

While many of our patients are intrigued by the side view showing the spinal curves, I like the back side. It shows where nerves leave the spine to service the major organs and tissues.

You may recall that I used to adjust you in the areas of: (list subluxations)

Over the years, many of our patients who discontinued their care when they felt better, suffered a relapse. It's hard to predict if or when. If that's been your experience, we'd love to have you back. If not, we'll put you down as one more chiropractic success story!

Again, thanks for the opportunity to participate with you in the recovery of your health.

Warmest regards,

Idea #3

At the conclusion of your examination, show the structural distortions you found. Use a red marking pen to indicate a forward leaning head, scoliosis, disc wedging, loss of curve or other key findings. Use a yellow highlighter to draw attention to one or more of the 32 terms on the lateral side. And then send home with the patient.

Idea #4

List your findings on the cover and give it to the most promising participants at a spinal screening. Those new to chiropractic are fascinated by the bone/nerve connection you take for granted.

Idea #5

If you conduct school programs, career day presentations or other outreach activities with children, this is an inexpensive handout to leave behind. Children (and their parents!) resonate with this brochure!

Spine Brochure
Unfolds to 7 1/8" X 33"
Packages of 50
$20 (Discount for four packages or more)