Patient Media

#7 Use Metaphors


Give your reports more impact and increase patient involvement by using metaphors and artifacts.

Use a rusty hinge, barnacles on a rock or some dead coral from a store that sells aquarium supplies to explain degenerative changes to bones and joints.

Use a rubber band as a tourniquet to explain compressive lesions. Repeatedly scrape a patient's finger with something like a credit card to explain facilitative nerve irritation.

Use some "Silly Putty" to explain how disc material is more like 'plastic' and different from muscle that is more like 'elastic' like a rubber band.

Bring chiropractic concepts to life by using metaphorical representations that patients can understand. Be creative! Involve the patient!

 

# 1 Dimmer Switch

 

# 2 Spinal Flossing

 

# 3 Record Your Reports

 

# 4 Have Patients Hold Your Model

 

# 5 Compare With Textbook Normal

 

# 6 Modify Based on Generation

 

# 7 Use Metaphors

 

# 8 Use More Power Words

 

# 9 Link to Key Value

 

#10 Rehearse Their Explanation

 

Our Iceberg poster is our most popular wall graphic. Patients really understand this classic chiropractic metaphor. Plus, the white space around the image lends itself to annotations.