Implementing the What Patients Want to Know Brochures

Before implementing any of these suggestions, be sure to either imprint the back side of the brochure with a high quality rubber stamp or laser print your practice information onto a clear adhesive label and apply on the back side in the space provided. The What Patients Want to Know About… brochure series covers the most important chiropractic concepts and the most popular symptomatic complaints that prompt patients to seek care. Use these titles to support your care recommendations, stimulate referrals and educate patients. Read the brochures on line.

Idea #1

Know your brochures. Identify the most important sentence or photo caption in each brochure. That way, before you give the brochure to a patient you can highlight it, increasing their curiosity and improving the likelihood that they will actually open the brochure and read it.

Idea #2

Commit to handing out a certain number of brochures per day and who in the office is going to do it. Many chiropractors start with three brochures each day. And track whom you’ve given brochures to. Use some address labels and make a list of the 10 or so brochures you intend to give out with a little check box in front of each title. Stick it on their travel card or some other document you see on each visit. Systematizing this simple procedure will pay huge dividends and avoid the embarrassment of, “Hey, you gave me that brochure last week!”

Idea #3

Many chiropractors fail to hand out brochures because they feel it is somehow self-serving. If this notion constrains you, consider saying something like this when handing out a brochure. In this instance the Children’s brochure:

"I'm so delighted chiropractic care is working for you. Did you know chiropractic works even better and faster for children? Maybe you know a child (or grandchild) that we could help that would avoid some of the long-standing problems we often see in adults. And if they live in another town, we’ll consult our referral directory."

By referencing someone in another town, you communicate that you’re interested in helping others, not necessarily yourself. Adding the out-of-town reference will avoid most of the irrational guilt about handing out brochures.

Idea #4

Write the intended recipient’s name on the cover that you want the brochure to get to. Since you’ve wisely imprinted your practice information on the back cover, it’s your brochure until you make it their brochure. And if the patient doesn’t reveal the name of someone, write his or her name of the cover. This critical step transfers brochure ownership.

Idea #5

Include a brochure of the most popular admitting complaint you like to see in monthly statemetns, New Year's resolution letters and even birthday greetings. Be on the lookout for ways to get brochures out of your office and into the hands of others.

Think of brochures as new patient “seeds.” It’s a numbers game. The more brochures you hand out, the more chances there are that a new patient will take root!

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Know Brochures Starter Package
15 Different Titles
Packages of 50 each
USD $215 (Save $55)

(US customers can add custom address imprinting by calling (800) 486-2337)