Patient Media | CLA Scan Folder Implementation


We begin by introducing the nervous system-basis of chiropractic.		This helps patients appreciate the technology.	Close your report with this implied referral overture.		These scans help communicate with someone not attending your report. Label the four folder scans “A”, “B”, “C” and “D” and the corresponding scan you present to the patient so they see the connection.
						Circle the word “symmetrical” for emphasis.
Most patients are familiar with a check-up that involves listening to their heart. We frame the “listening to the nervous system” as being more important.						Circle red bar and write: “spasm” and explain muscle relaxers.
						Circle words “fatigue” and “spinal decay.”
						Circle the last two lines listing the major organs.

	In front of the patient, highlight the entire bottom paragraph as you read it aloud to patient.	Use the two horizontal flap die cuts to weave in an office brochure or a brochure on subluxation, children or the patient’s presenting complaint or a health problem mentioned about the patient’s spouse.		Between the two half-moon die cuts, rubber stamp or sticker your office contact information. Then insert two business cards, indicating one is for the patient and the other is to give to someone they know “…who should be seeing us.”


Fill in the patient’s name and the date of your report.
Highlight one or two of the phrases that resonate with your philosophy or communicate your major intention.




		Refer to these eight action steps on the back panel to help turn each patient into a more active participant in their care. Find one or two of these suggestions and share your reasons for why they are important. At the very least, highlight the words: “Get Your Spine Checked.” Use this as a springboard to explain the importance of regular visits and your policy for “making up” missed appointments.