Relief & Wellness Patient Newsletter

Design Fee

We're often asked what the $65 Design Fee includes. Here's an overview of what this nominal fee covers and why we must charge it for each quarterly issue:

Administrative—Setting up files to organize and track your order. With so many customers, file organization is important.

Scanning—Digitizing your photographs, logos or submitted line art.

Data input—Keystroking or OCR of your submitted patient testimonials or other text. You'd be surprised what we get! Everything from a cut and paste mock-up to a doctor's handwritten outline. Someone has to decipher it and put it into usable form. This takes staff time, which is included in the Designer Fee.

Retouching—Sizing, correcting imperfections and grayscale conversion of your photographs and images. Scanning logos from business cards often require tedious, time-consuming retouching.

Design—Integrating your text and images into the newsletter template. Getting the text to fit just right can be laborious.

Copywriting—Need some additional text? Want an article "From the Desk of..." for your Personalization Panel? No problem. And no additional charge. It's included in your Design Fee.

Clip art—Securing any additional images to enhance your supplied text such as a holiday motif or filigree coupon border.

First Proof—Faxing the personalized pages for your review and approval until you're happy. It usually only takes one fax, but sometimes it takes more. Covered.

Update—Opening the file and making  any corrections to the newsletter design that you request until we get it exactly like you want it.

File conversion—Creating the optimized Postscript files for printing the actual newsletter and final proof.

Final Proof—Printing two final proof copies on the actual paper stock for your approval before we print the bulk of your order.

Postage—Priority Mail charges to send your two proof copies of the final design.

Updating—Making any further corrections and if needed, making still another proof until you are delighted with your issue.

Packaging—Packaging your printed newsletters for UPS so they arrive promptly and in good condition at your office or named mail preparation facility.

Return or store elements—We either store your newsletter materials for future issues or return them to you at our expense.

Whew! That's a lot of work for US $65.00. And it's something we do with every issue and for every doctor. May we personalize the current issue for you?