Patient Media

Frequently Asked Questions

We get a lot of questions! Here are some of the most commonly asked:

Q: Why did Bill leave Back Talk?
A: It was time for a change and the promise of new growth. After 10 years with various partners, he wanted to test his own wings and "reinvent" and simplify how he presented the chiropractic story.

Q: Why don't you invoice customers?
A: It's our version of a "cash practice." Over the years we've been able to keep our prices low by reducing the need for an additional person to track down unpaid invoices. It keeps our business simple and our overhead low. Simple things last.

Q: What happened to the focus on VSC?
A: Bill discovered that even with metaphors, videos and brochures, most patients were either not interested or didn't "get it." After all, patients shouldn't have to learn a new language just to get chiropractic care! So, as part of an effort to simplify the message, he's gone back to just plain "subluxation." Similarly, "Subluxation Degeneration" has been reduced to the more understandable "spinal decay." VSC is a great model for the professional, but these days it probably doesn't belong in most patient explanations. It was a necessary stage we needed to go through, but times change. Read more.

Q: Do you offer discounts or special pricing?
A: The only thing we offer are discounts for volume purchasing. When you buy four or more the same item, we can offer what amounts to about a 10% discount. Our customers seem to like the fact that they don't have to worry that their buddy down the street got a special deal.

Do you have questions that aren't answered here? We're happy to answer them. Click here.