The Business of Chiropractic Business Cards
It's a small thing. So small,
many overlook it's incredible power and what it says about them. Yet, your business
card isn't just a way to quickly convey your contact information! It's
a chiropractic marketing tool and surrogate for the quality of care you deliver and creates the first (and maybe last!)
impression to a prospective patient.
Marketing an Intangible Service
Since chiropractic is an intangible
service whose quality and value cannot be accurately judged until the moment of
consumption (meeting you and getting adjusted), prospective patients use surrogates
to judge the quality of care they're likely to receive. Your business card is just such a surrogate. The look and feel
of your card speaks volumes about you.
Consider the typical, off-the-rack business card:
beige stock, black ink and gold foil caduceus must have been impressive a decade
or two when this design premiered. Which is why a card like this can actually
work against you, telling prospective patients:
"I'm doing 'old school' chiropractic."
go for the first right answer."
"I don't pay attention to
"Our office is stuffy and somber."
It's not fair, but we all form quick
judgments about people we don't know by their appearance. Does your business card accurately reflect the tone of your practice?
Even more tragic are the seven square inches
on the back:
Just the faint indentation from the emboss on the other side. This tells a prospective
patient even more:
"Everything I've ever heard about chiropractors,
this guy must be it. Apparently he sees no reason to explain anything or even
attempt to overcome any wrongheaded ideas I may have about chiropractors."
offices spend huge sums for rent in a prestigious office park, seminars,
expensive yellow page ads, chiropractor marketing techniques and the like, only to have their efforts undermined
by the surrogate they've created: their business card!
Marketing Message on the Back
If you're blushing,
or at least know you need to give your business card a facelift, consider these
1. Get a new look. Find a graphic design company in
your area that does this sort of thing. Avoid an hourly charge in favor of a fixed
price quote for a business card and letterhead design and final art that you can
take to a printer. Be wary if you're quoted a figure of less than US $500 or more
than US $2500. Avoid the temptation of designing it yourself! Like the lawyer
who hires himself and has a fool for a client, you're not a designer. Because
we live in such a visual culture, trust a project this important to a professional.
It's okay to show samples of what you like. Get some ideas at our Business
Card Design Library.
2. Put a message on the back. If you don't
use the back of your card for an appointment schedule, map to your office or some
other essential purpose, consider printing a brief message. Keep it under 100
words! It can be short, provocative or longer with more detail. Here are some
ideas to get you started. First the longer, 100 word ideas:
and pains are signs that your body isn't working right. Your brain, spinal cord
and all your nerves control how your body works. Physical, chemical or emotional
stresses produce a defensive posture. Muscles contract, locking spinal joints
that pinch or irritate nearby nerves. Nervous system compromise leads to disease
and ill health. A thorough examination helps chiropractors find these subluxations.
By applying a precise force to stuck spinal joints, proper motion can be restored.
In time, the nervous system revives and health returns. That's why chiropractic
care can help anyone get well and stay well.
works because you are a self-healing, self-regulating organism controlled by your
nervous system. Millions of instructions flow from your brain, down the spinal
cord, and out to every organ and tissue. Signals sent back to the brain confirm
if your body is working right. Improper motion or position of the moving bones
of the spine called a "subluxation" can interfere with this vital exchange
by irritating nerves and compromising the function of affected organs and tissues.
Specific spinal adjustments can help improve mind/body communications. Health
often returns with improved nervous system control of the body.
Theres more to chiropractic than the relief of
headaches and back pain! Our primary focus is the integrity of your nervous system,
which controls and regulates every cell and tissue of your body. The moving bones
of the spinal column can impair this vital communication link between your brain
and your body. We help improve the function and structure of your spine, reducing
nervous system compromise. The result? Even non-spinal related health problems
can show improvement. Without drugs or surgery. Regardless of age. For over a
choose our office because they want a natural approach to better health. On your
first visit youll meet the doctor to discuss your current health situation
and to see if youre a good candidate for chiropractic care. If we think
we can help, well conduct a thorough examination. This helps us identify
the likely cause(s) of your problem. Well tell you what we found, what we
can do to help, how long it may take and how much it will cost. Our office enjoys
high levels of patient satisfaction because we explain everything in advance.
Find out for yourself!
As you can see, you can do a lot with
100 words. Here are some shorter ideas with a whole different feel:
simple. Spinal damage or injury at any age can misalign bones and shift the head
off-center. The result is stress on the nervous system, muscle spasm, postural
distortion and spinal decay. Nerves going to all parts of the body can be affected.
Correcting the spine can alleviate stress, pain and discomfort, allowing the body
to heal and function properly.
If you're in pain, sick, suffering or frightened,
we can help you. We will always have time for you. To listen. To explain. To offer
hope. Please share this with someone you love so they don't have to suffer needlessly.
have created a chiropractic center dedicated to your overall health as a human
being. Our purpose is to remove interferences to the expression of your life,
and to reveal to those who are interested, the source of true health and the manifestation
of their fullest potential.
How can chiropractic help you? In addition to
pain relief, patients report that they perform better, are less "up-tight"
and feel more creative. A frequent comment is, "I just feel more alive."
believe the human body is designed for perfection. I should give its owner a century
of trouble-free performance. Spinal subluxations are a major source of interference,
and this practice exists to eliminate them."
I free blocked energy
in the body and soothe the debilitating effects of stress by balancing the nerve
system. I use a wholistic approach to wellness incorporating effective, gentle
techniques to meet your individual health needs.
Every day, you and I face physical, chemical and emotional stresses. The quality of our lives is based upon how well we adapt, overcome or rise above them. I evaluate, then create an individualized care plan that addresses these issues based on your age, condition, lifestyle and unique health goals. I propose that we go through, rather than around.
That we use natural, rather than artificial.
That we revitalize, rather than numb.
That we release, rather than control.
Want to play?
Expect a miracle...
Inspired? Here are 175 more ideas!
As you can see, there's a lot you can do with a business card. You might
want to create a different card for every day of the week, with different designs
and messages. Bottom line? Create a surrogate that becomes a living testimonial
to the creativity, fearlessness, hope and spirit that makes chiropractic so incredible
Free ideas for sure to grow your practice.
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