It’s amazing how many chiropractors who would like to see more new patients, also share an unnatural fear of actually using their brochure rack.
What should I say?
What if the patient won’t take it?
Why bother, patients don’t read them anyway.
In the past they just end up in my parking lot.
It feels to ‘pushy’ to hand them out.
These are just a few of the constraints felt by perfectly great chiropractors for whom their brochure rack becomes a form of professional kryptonite. Instead, they wait for the isolated patient to help themselves.
It’s often a long wait.
As a result, they don’t enjoy the steady stream of referrals and new patients they deserve. Turns out, practices that hand out a lot of brochures, get a lot of new patients.
Listen to this missing “instruction manual” for how to turn brochures into new patients. Acquire a new headspace about your brochure rack and learn how to use these “new patient seeds” to grow your practice.
This isn’t rocket science! But chances are, you’ve probably known you should have brochures, but never learned how to actually use them. Bill shows you the authentic, low stress way spread the word.
