What A Patient Wants
a four-year hiatus, the eighth book in the Patient's Point
of View series chronicles Bill's latest thinking. As he reinvented himself
and created Patient Media, he had the freedom to totally rethink patient communications.
Come along on the journey in which he abandoned the Vertebral Subluxation
Complex in favor of simply subluxation, uncovered the folly of most patient education
efforts and established the principles on which he founded Patient Media. Become
inspired, motivated and renewed!
New Patients 101 (page 23)
Education or Patient Teaching? (page 91)
Do You Care Too Much? (page 107)
Creating a Safe Place to Fail (page 115)
Me in Meaning (page 143)
15 Practice Marketing Ideas That Work (page 157)
You Talk Too Much, You Worry Me to Death (page 177)
Stuck in a Doctor-Centered
Practice? (page 205)
Complete Table of Contents
"I am only on page 26, and it’s as if you were writing my life story! My practice is already affected and I had four new patients in the last week! I know I must sound like an over exuberant nut case, but after a long time of struggle its nice not to feel the pain!"
Dr. Carla Demaray
What a Patient Wants
New Observations of a Chiropractic Advocate
Foreword by Louis Sportelli, D.C.
Introduction by Robert Hoffman, D.C.
To order call (800) 486-2337 or US customers may order online:
Not a reader? Bill reads his favorite chapters from all 10 books on Bill's Best.