Looking Up
The most recent installment in the Patient's Point of View
series takes on a more optimistic tone. Mr. Esteb's observations
in this volume provide dozens of action steps to capitalize
on the tremendous opportunities that await those in alternative
health care. As the medical model continues to crumble, it's
time to go boldly, proclaiming the truth that today's patients
are looking for and ready to hear.
Seven "pre-existing" patient conditions (page 15)
Four ways to change patient behavior (page 57)
The battle between blood and nerves (page 63)
Five things patients want in your office (page 103)
How you attract irresponsible patients (page 131)
Six things patients need to know (page 173)
When patients talk about symptoms (page 207)
Complete Table of Contents
Looking Up
Relentless Observations of a Chiropractic Advocate
Foreword by Rob Jackson, DC
Introduction by Ngaire Cannon
240 Pages
US $24.95
To order call (800) 486-2337 or US customers may order online:
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