Chiropractic Patientology
If you want to grow your practice from the inside out, and
you depend upon patient referrals, then start thinking like
a patient! Mr. Esteb further expands some of his innovative
ideas so they can be immediately implemented to improve new
patient rapport and inspire more patients to embrace a "chiropractic
lifestyle." Includes 46 chapters.
Five steps to reduce staff turnover (page 11)
How to compete against managed care (page 65)
12 Stupid ways to mess up practice (page 77)
Non-fee issues that turn patients away (page 101)
Why the patient is the master (page 119)
Using "whips" and "carrots" (page 149)
The folly of more "research" (page 183)
Creating your dream practice (page 205)
Complete Table of Contents
Chiropractic Patientology
Further Observations of a Chiropractic Advocate
Foreword by Malik Slosberg, DC
Introduction by Fred H. Barge, DC
240 Pages
US $24.95
To order call (800) 486-2337 or US customers may order online:
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