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Monday Morning Motivation | Why Educate Patients?

Posted by William Esteb on

William D Esteb

Why educate patients? After all, results aren't guaranteed, many patients would rather you didn't bother and it rarely produces immediate gratification.

But consider the benefits of educated patients:

Fewer inappropriate questions -- they don't ask for pain medication.
More likely to follow your direction -- they have greater trust in you.
Better referral ambassadors -- they are better equipped to tell others.
Remain under care longer -- they "get" that there's more than pain relief.
More likely to pay cash -- they see the limitations of insurance coverage.
Better patient satisfaction -- they have appropriate care expectations.
Greater respect for you -- they have a deeper appreciation for what you're doing.

If you've let your patient education overtures slide, or the quality (and number) of patients have declined, consider this a reminder to recommit. Other than delivering adjustments with that "something extra," no other procedure can produce a greater return on your investment than patient education.

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