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Monday Morning Motivation | What Patients Do

Posted by William Esteb on

William D Esteb

A common belief among some chiropractors is that, "If patients knew what I know, they would do what I do." In other words, if patients knew of the devastation of subluxation and the potential of chiropractic, they would show up regularly on a nonsymptomatic basis and pay cash for life.

Only problem is it's not true.

We don't act on what we know. We act based upon our feelings, beliefs, values and worldview. If all it took was knowing, everyone would floss daily, have enough life insurance, save for retirement and only eat nutritious foods.

Inspiring and influencing patients is challenging. Far more difficult than merely showing their X-rays, explaining the deleterious effects of subluxation and making regular care affordable. Naturally do that, but be mindful that many patients will need to start care and stop care (several times) before ever reaching the conclusion that you and I have reached.

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