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Patient Media, Inc.

Monday Morning Motivation | Talking Is Teaching

Posted by William Esteb on

William D Esteb

It's costly if you merely teach patients (outside in) rather than educate them (inside out). Relying on ineffective patient teaching and you'll likely experience:

  • Patients who seek symptomatic relief only
  • A heavy reliance on third party reimbursement
  • Patient retention in the single digit range
  • Spending large amounts of money on marketing
  • Having a constant need for more new patients
  • Serving relatively few children and families
  • Fearful of taking an extended vacation

If you're doing most of the talking, you're teaching. Which rarely changes what patients believe or their behaviors since it's so easy to feign interest.

True patient education begins by showing up curious and asking questions to understand how patients see their body, their health and the value they place on it.

Don't be surprised if patients show little interest in your model of health until you show an interest in theirs.

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