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Patient Media, Inc.

Monday Morning Motivation | Small Talk

Posted by William Esteb on

William D Esteb

"How about those Broncos?"

"Tell me about your visit with your brother."

"So, did you get the promotion?"

We call it small talk. Schmoozing. Patter. It's the superficial back and forth that masquerades as conversation and imitates a deeper connection. It’s rarely remembered. It's usually meaningless and fulfills the social convention of showing up appearing to be interested.

It's a critical skill if you want to grow your practice. If you live in your head and tend to be an observer, your inability to engage at this level can work against you. Similarly, putting too much energy into this social convention can squander precious opportunities as you fill the air with your words.

The key is balance. Be more present (and courageous) to guide the conversation and be constantly mindful as to the reason patients are in your practice. Too much (or too little) small talk can keep practices small.

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