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Patient Media, Inc.

Monday Morning Motivation | Falling In Love

Posted by William D. Esteb on

William D Esteb

What are you doing this for? The applause? The appreciation? To make the payments? Fulfill your obligations? In other words, what's motivating you to put your back into your practice? Is it the cause? Or the cash flow?

Regardless of the enterprise, doing it for the money is never enough to become head-turning, tell-others world class at it. Instead, we can emit a toxic, "I'm too good to be here" attitude that can often be seen among teenagers resentfully serving burgers at the fast food joint.

This is an invitation to fall in love with the part of your practice you dislike. Whether it's the documentation, the staff training, the practice marketing or even the discipline of conducting progress examinations, fall deeply, head over heels in love with it. Become a master romancer at it.

Thriving practices know they can't afford the luxury of disliking part of their own practice.

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