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Monday Morning Motivation | Being Findable

Posted by William Esteb on

William D Esteb

Are you findable by prospective new patients who have been threatened with back surgery, disappointed by medical solutions or finding the drug side effects unacceptable? These are individuals who have likely fulfilled their insurance deductible and grateful for a natural solution. Are you on their radar? Here are a couple of strategies to consider:

AdWords – While even the best practice website is unable to rank organically for terms such as "back pain" or "failed back surgery," you can buy your way to the top of page one in your area by using Google's pay-per-click service.

Befriend MDs – Willie Sutton famously observed that the reason he robbed banks was because "that's where the money is." Same thing here. Oh sure, you'll be rebuffed a time or two. But don't take it personally.

If you want to help wellness minded individuals, introduce yourself and contribute to other practitioners who serve this tribe.

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