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Monday Morning Motivation | Ask Before Telling

Posted by William Esteb on

William D Esteb

For most of the history of chiropractic, two very simple things produced the largest practices: overwhelming clinical certainty and dogged patient education. To be clear, patient education isn’t yakking at a patient or filling the air with your words. That’s teaching. Nice, but it rarely changes a patient’s underlying beliefs.

Effective patient education requires far more:

Listening to their story – The only way into their neocortex is by making your story (chiropractic) about their story (their symptoms).

Showing up curious – Patients already have beliefs about their body, health and healing. They may be wrongheaded, but they serve as the “operating system” that guides their behavior.

Asking questions – Find out why they believe what they believe. Dig deep. Uncover contradictions. Identify the truth. Attempt to understand (stand under; support) by asking probing questions.

Ask before you tell.

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