That was the subject line of a recent email I received. You may have received it too. Getting anybody, whether patients, employees or teenagers to do your bidding can be challenging. Apparently, there is a desire in some quarters to learn techniques that can turn patients into obedient servants.
Careful! There's a name for using one's strength, position, social authority, procedures or words to compel others to do what you want them to do. In a practice setting, it’s not doctoring. It’s manipulation.
While these behaviors and techniques are often promoted and justified as being for the patient’s own good, it’s paternal, unsustainable and ultimately destructive to your practice brand. It’s the difference between a practice based on promotion or one based on attraction.