Reactive practices rarely perform at their full potential. Looking around, trying to ascertain what others are doing and responding in kind, reveals that they're on the trailing edge, not the leading edge. If this is your strategy, you'll always be playing catch up.
Proactive practices are on the lookout for 1% and 2% improvements to virtually everything they do. There are few sacred cows or taboo topics. Good ideas are good regardless of who comes up with them. You rarely hear, "We tried that and it doesn't work." (It may not have worked then, but it might work now.)
It's often called creative destruction.
Reinvent your practice so as not to get too comfortable, fat and happy with the status quo. Many practices did that when they assumed generous reimbursement would last forever.
Brittle, calcified things break. Is your practice an oak or a flexible willow?
I only subscribe to one magazine. Wire Magazine is the “Popular Science” of the Internet Age (there’s a great magazine title!) and cuts a wide swath between cool gadgets, software, website stuff and cutting edge thinking. Imagine my surprise when the Simon Singh UK drama showed up on page 112. The tipoff was a blurb promoting the article on page 8 or page 008, as they like to number the pages: “Journalist Simon Singh dared to write that chiropractic can’t help childhood asthma. His reward: a libel suit.”
If you want, you can probably read the two-page interview at the newsstand. And if you’ve had your head down and don’t know what your UK brethren are facing, you should. But what caught my attention in the Robert Capps article and interview was this statement: “Such is the state of science, where sometimes even stating simple truths (like the fact that there’s no reliable evidence chiropractic can alleviate asthma in children) can bring the wrath of the antiscience crowd.”
Didn’t know I was part of the antiscience crowd by trusting the testimonials of countless patients and the firsthand experience of hundreds of chiropractors.
Abstract: This sixth way of being attractive to patients deals with being optimistic. Your optimism conveys hope, an essential ingredient of the healing process. In this Mojo Podcast, Bill explores the seven reasons why you should be optimistic about the future—regardless of what it is! 5:47
Tags: optimistic, baby boomers, organic food, drug recalls, media, health care reform, stress, chiropractic supplies
This is probably one of the most profound chiroisms of all, attributed to B.J. Palmer, a collector of aphorisms, epigrams and pithy one-liners.
What is the big idea?
Some believe it's our self-healing, self-regulating capacity. Others believe it's the universal intelligence that runs the universe and its counterpart, innate intelligence that runs us. Still others believe it's about reductionism versus deductionism. Or how a lack of ease ultimately leads to dis-ease, the precursor of disease.
Regardless of which one(s) resonate with you, contrast it with some of these "small" ideas. Like the germ theory. Small germs. Big fear. But small idea. Or symptom-treating. Big expense. But small idea.
Once you have a grasp on the significance of chiropractic, and as B.J. put it, "The Bigness of the Fellow Within," fear drops away, practice procedures simplify and patient communications are more direct and powerful.
I just got through watching a video created by my Perfect Patients website business partner Steve Anson that is being used to alert interested chiropractors in a ministry opportunity in India. Steve and his chiropractor spouse Sonya, will be returning to Perth in October and they’re looking for chiropractors interested in serving in Bangalore, South India for a two-week (or longer) stint to help keep the ministry going.
I was struck by the types of cases that are being helped with chiropractic care. Things like seizures being reduced, stroke victims having their ability to speak returning, bladder control restored; those sorts of things. Patients used to show up in chiropractic offices in the West with these same types of health challenges, often getting results after traditional methods had failed.
In India, where chiropractic is virtually unknown, they’re apparently unaware that chiropractic is just for headaches and back pain!
If you could use a reminder of what chiropractic care is capable of doing and would like more information about this service opportunity, I encourage you to visit the BBCM website and share your contact details and learn more.
The recommendation of Wild West 2.0, How to Protect and Restore Your Online Reputation on the Untamed Social Frontier in the Denver Post appeared within days of a chiropractor friend commiserating about an irate patient who had left a negative review about his practice on Google. I was curious. How do you protect and restore your reputation on the Internet? Besides attempting to resolve disputes in the real world so a permanent, worldwide record of the incident isn’t created in the first place (not always possible), you’ll want to avoid the Barbara Streisand Effect and know how to build a Google wall.
However, since your primary focus isn’t the Internet, you might want to turn to page 234 and browse Chapter 13. In it, the authors describe the appropriate response to a practitioner’s less-than-favorable review. (And by the way, plan to get some.) The authors assert the same thing I have, that a negative review here and there can actually serve to validate the overwhelming preponderance of positive, glowing reviews.
You are encouraging patients to write reviews about your practice, aren’t you? That dog-eared copy of “Our Patients Speak” in the reception room might be affirming, but doesn’t help persuade a prospective new patient checking you out online who is thinking about beginning care.
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I only subscribe to one magazine. Wire Magazine is the “Popular Science” of the Internet Age (there’s a great magazine title!) and cuts a wide swath between cool gadgets, software, website stuff and cutting edge thinking. Imagine my surprise when the Simon Singh UK drama showed up on page 112. The tipoff was a blurb promoting the article on page 8 or page 008, as they like to number the pages: “Journalist Simon Singh dared to write that chiropractic can’t help childhood asthma. His reward: a libel suit.”
I just got through watching a 
The recommendation of Wild West 2.0, How to Protect and Restore Your Online Reputation on the Untamed Social Frontier in the 
