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Chiropractic supplies and patient education products from Patient Media simplify new patient orientation. Our videos and DVDs, along with our brochures and pamphlets, supply the essential explanations of chiropractic principles that every new patient should know. Created by William Esteb, equip your practice with these chiropractic supplies and give your report of findings greater impact. These are chiropractic supplies created by patients for patients. Read our chiropractic practice blog.

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12/18/14

The Surprisingly Difficult Skill of Listening

listening.jpgOnce a month I have a one-hour mastermind phone call with a terrific chiropractic coach. During his long career he has helped thousands of chiropractors. I consider it a privilege to know him and we regularly spend time exchanging thoughts, concerns, insights and testing new ideas.

Each month one of us chooses a topic and then the following month we discuss its implications. Iron sharpening iron (Proverbs 27:17).

Last week when we met we explored the subject of listening. I'm using this space to share my notes. Mostly, so I'll "own" the major takeaways through the process of writing them down. (One of the reasons our teachers asked us to write book reports.) Here are the seven key points I got out of our mastermind on the subject of listening:

Continue reading "The Surprisingly Difficult Skill of Listening " »

12/15/14

Monday Morning Motivation | Good Fences

One of the characteristics of the busiest practitioners is they have clear boundaries.

They know who they are and they know their limits. They avoid investing themselves or risking their self-confidence in outcomes that they are powerless to control. Such as what their adjustments do. Or whether a patient will follow through. Or the speed of a patient's recovery. Or a dozen other aspects of the patient relationship for which they are powerless to control.

This requires the understanding that adjustments aren't treating their symptoms. That's the practice of medicine. It's critical that patients understand this fundamental distinction too. Otherwise, they may be inclined to blame you should your "dosage" of three visits a week not "work." And make sure you don't blame yourself when adjustments are unable to revive the patient's ability to self heal.

Continue reading "Monday Morning Motivation | Good Fences " »

12/12/14

What I'm Reading | What to Do When It's Your Turn

yourturn.jpg"Hi my name is Bill and I'm a Seth Godin addict." "Hi Bill." No, there isn't a 12-step program (yet) for those addicted to things Seth Godin, but if there was, I'd attend frequently. Especially after just reading "What to Do When It's Your Turn, and It's Always Your Turn." This is a picture book that is as fun to look at, as it is to read. In a series of extended blog posts Seth tackles subjects such as "being chosen," "the fear of not being accepted" (sound familiar?) and the personal responsibility of creating our art (whether adjusting, writing, singing or serving) so we can find our tribe. Major kick in the glutes.

12/08/14

What Would Your Patients Say?

curriculum.gifI tracked down an appreciative patient of yours that you helped almost a year ago. After some small talk, I asked a few questions about her experience.

"Why did you originally consult a chiropractor?" I asked.

"I kept getting headaches and my friend suggested that I see her chiropractor. Finally, months later, I made an appointment."

"Why did you wait so long to make an appointment?"

"Fear, mostly. Not just because of the neck adjustment, but I didn't want to get myself into something I couldn't get out of."

"I don't understand."

"I heard that once you go to a chiropractor, you have to go for the rest of your life. I didn't want to become dependent on a chiropractor any more than being dependent on pain relievers."

I'd heard this before. But what I really wanted to know was what she had learned from your patient education process.

Continue reading "What Would Your Patients Say? " »

Monday Morning Motivation | Prioritize and Delegate

In real estate it's called the "highest and best use," which means using a piece of property so that it produces the greatest commercial value, regardless of its current use.

Is the time and energy you spend in your practice devoted to its highest and best use?

Chances are you've never made a list of every thing you do during the course of a day or week. Which means you probably haven't prioritized the things that produce the greatest effect in helping patients and that only you can do. Which means you probably indulge yourself with low priority tasks that may be enjoyable, but could be delegated to others. Which means you could be helping more people and as a result, increasing your income. Which means you could actually do more by doing less.

Continue reading "Monday Morning Motivation | Prioritize and Delegate " »

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