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Chiropractic Blog

Monday Morning Motivation | New Patients Need You

Dr. Patrick Gentempo observes, "You don’t need new patients. New patients need you." It's an important distinction often lost on chiropractors who make practice about themselves and getting their own needs met.It requires discipline to set aside your own concerns about paying your bills, servicing your debt, documenting your care, inspiring your team and responding [...]

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The Limitations of Chiropractic Patient Education

Do you feel misled about the promised payoffs of consistent patient education? Many chiropractors do. The unfortunate result is that these chiropractors often give up trying to educate their patients, taking the path of least resistance, surrendering to a patient’s allopathic mindset. Such a decision is the trailhead that leads to running a stressful “pain clinic” [...]

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Monday Morning Motivation | Being Findable

Are you findable by prospective new patients who have been threatened with back surgery, disappointed by medical solutions or finding the drug side effects unacceptable? These are individuals who have likely fulfilled their insurance deductible and grateful for a natural solution. Are you on their radar? Here are a couple of strategies to consider:AdWords – [...]

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Monday Morning Motivation | Talking Is Teaching

It's costly if you merely teach patients (outside in) rather than educate them (inside out). Relying on ineffective patient teaching and you'll likely experience: Patients who seek symptomatic relief only A heavy reliance on third party reimbursement Patient retention in the single digit range Spending large amounts of money on marketing Having a constant need for [...]

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Monday Morning Motivation | Allopathic Chiropractic

What if you were to never have another new patient for the rest of your career? What would you do?If this idea creates some unease because you've been in practice for 10 years or less, I understand. But what if you're an experienced pro with several decades under your belt?Chances are, if you've retained even [...]

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Monday Morning Motivation | Why Three Times a Week?

Managing a patient's expectations may be one of the most important reasons for having an organized patient education curriculum. And since many patients think your "prescription" of three "dosages" of adjustments each week is treating their pain (as a drug does), you might start there. Help them understand that your recommendations are designed to produce the [...]

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Monday Morning Motivation | Visit Frequency

You weren't issued a crystal ball with your practice license, so you're unable to predict the future. Too bad. So you'd want to be careful about suggesting when their symptoms might resolve. How about something like this?"Actually, you're the doctor here. So you control the speed of your recovery, not me. And how quickly that [...]

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Monday Morning Motivation | Why Educate Patients?

Why educate patients? After all, results aren't guaranteed, many patients would rather you didn't bother and it rarely produces immediate gratification.But consider the benefits of educated patients:Fewer inappropriate questions -- they don't ask for pain medication. More likely to follow your direction -- they have greater trust in you. Better referral ambassadors -- they are better equipped [...]

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Monday Morning Motivation | Calling Audibles

Do you frequently call audibles?American football quarterbacks, when sizing up the defense and determining that the originally planned play is likely to fail, will often call "an audible," changing the play at the last moment. Some chiropractors do something similar, contradicting established procedures or policies, changing things on the fly. Obviously, as the practice owner [...]

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Monday Morning Motivation | The Other Future

Do you long for the past? Dream of the good old days? Suspect the best days of chiropractic are in the rear view mirror? That's one possibility. However, the other is far more exciting. Most of the negativity is a reaction to change. Documentation burdens. Reimbursement declines. Competitive pressures from $20 providers. Patients who only want [...]

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