It's no accident that the cover art, which spells out the title Salt Sugar Fat, has the look of a ransom note. What author Michael Moss has so engagingly researched and written about is an inside look at the processed food industry and how it attempts to attract "heavy users." Learn about the "bliss point," the precise amount of sweetness that produces the greatest effect. Discover why the classic "tongue map" of sweet, sour, bitter and salty is all wrong. And why Cargill sells 40 different types of salt to the food manufacturing industry. A fascinating exploration of the profit motives behind the obesity pandemic.