What makes your practice different?
Profits languish and word of mouth stutters when a product or service becomes a commodity. Like corn, copper and increasingly air travel. Many practices fall into this trap, becoming little more than generic chiropractors. As in "whatever-you've-heard-of-or-thought-about-chiropractors-that's-me."
Frankly, that's how insurance companies see chiropractors. As in, an adjustment-is-an-adjustment-is-an adjustment. Very unhelpful. Especially if you have any hope of rising above the lowest price provider.
You must find something to differentiate yourself from the crowd. It could be your experience, a special technique, training, your way with newborns; even your ability to profoundly listen. This is important! It's worth taking the time to figure it out. It's why patients will track you down and drive past other chiropractors. It's what delighted patients need to confidently tell others. It's what you need so you will know your "Unique Selling Proposition." Being different starts with thinking different.
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