Patient Media

« Do You Have One? | Main | Monday Morning Motivation »

Monday Morning Motivation

What makes your practice different?

Profits languish and word of mouth stutters when a product or service becomes a commodity. Like corn, copper and increasingly air travel. Many practices fall into this trap, becoming little more than generic chiropractors. As in "whatever-you've-heard-of-or-thought-about-chiropractors-that's-me."

Frankly, that's how insurance companies see chiropractors. As in, an adjustment-is-an-adjustment-is-an adjustment. Very unhelpful. Especially if you have any hope of rising above the lowest price provider.

You must find something to differentiate yourself from the crowd. It could be your experience, a special technique, training, your way with newborns; even your ability to profoundly listen. This is important! It's worth taking the time to figure it out. It's why patients will track you down and drive past other chiropractors. It's what delighted patients need to confidently tell others. It's what you need so you will know your "Unique Selling Proposition." Being different starts with thinking different.

Subscribe to Monday Morning Motivation.

Bookmark and Share

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

From February 18, 2013 6:00 AM

This page contains a single entry from the blog posted on February 18, 2013 6:00 AM.

The previous post in this blog was Do You Have One?.

The next post in this blog is Monday Morning Motivation.

Many more can be found on the main index page or by looking through the archives.