We learn something new by relating it to something we already know. Subtraction is learned after addition. Division after multiplication. And because of most people's experience, chiropractic after medicine.
The key is to explain chiropractic and how it is different from medicine without losing your credibility by being anti-medicine. Both disciplines have their purpose. One is not superior to the other. Some distinctions you might make to help patients understand include:
Medicine is interested in the problem with the person. Chiropractic is interested in the person with the problem. Medicine focuses on the circulatory system. Chiropractic focuses on the nervous system. Medicine kills germs. Chiropractic strengthens immunity. Medicine attempts to suppress symptoms. Chiropractic attempts to enhance adaptability. Medicine makes the doctor or drugs the hero. Chiropractic makes the individual's capacity to self heal the hero.
Be proud of the differences. It's why patients seek out and appreciate chiropractic care. Afterwards.
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