Is Chiropractic Too Expensive?
Much of my three-decade plus career in chiropractic as a non-DC has been spent giving new meanings to some of the more unhelpful patient behaviors that chiropractors encounter. The underlying theme has been patient education, which morphed into managing patient beliefs. (I regularly assert at speaking gigs that if you have any hope in attracting a tribe of cash-paying practice members, you’re actually in the belief-changing business, not the pain relief business or the spinal curve restoration business!)
More recently my attention has turned to the dynamics surrounding disembodiment. In other words, how “connected” are patients to their bodies? Can they detect subtle changes that warn of the need to make change? Or do symptoms need to be full blown before they can “hear” their body speak to them?
I’ve suspected that there was another facet that explained why chiropractic, despite its common sense basis and side-effect-free success, is unable to gain acceptance, traction and critical mass. I think I’ve put my finger on it. Tell me if you agree.